Very nice question. I spend a while thinking about it. And I believe, that 2-d segment tree is a right way to solution. So my approach.
First, let’s focus on easier problem. The main issue is update, so suppose, we only want to update one element at the time - to element on position x, y add value val. The second query remain the same.
Let n be equal to some power of 2. Now we can use 2-d segment tree. That is construct as follows. First build one segment tree on rows (we will call it “upper” segment tree). Each node of this upper tree corespond to some interval of rows. And the node can be represented as one row of length n, which is sum of respective rows. Now in each node build one “bottom” segment tree - the segment tree on columns in respective rows (so on row created as sum of them). This is an ordinary segment tree.
Whit this, we can easily perform queries and updates. Just do segment search on upper tree with rows and when we reach final node (when we don’t want to nested to sons) we switch do bottom tree of this node and search segment of columns. Update is perform similary but in reverse order - just like in classic segment tree. The time complexity of this is O(log^2 n) because in log n nodes of upper tree we must go to log n nodes in bottom tree. And this can be even implemented very easily, if we use Fenwick tree. Here is my code for 2-d Fenwick tree.
Now try to solve original problem, when we want to update whole rectangle. When we have segment tree, we use lazy-loading approach and this should work here as well. Lazy flag in some node of segment tree means, that interval corresponding to this node must be change by this value, but we don’t need to do it right now. Next time, when we visited this node and we need correct value, we update values. This save us lots of time and we do updates only, when they are necessary.
But we have two levels of trees, so we need two type of lazy flags. In bottom trees it’s just ordinary lazy flag - I must update value in my segment by this value. In upper tree we use different flag with meaning - in segment of my rows I must update this segment of columns by this value. This is some variable, which that node remember.
Again this should be O(log^2 n). But I’m not sure yet, if this solution is absolutely correct. I can overlook some corner cases, but I believe that, this should be main scheme to ‘how to solve this problem’. And also the implementation of this can be really tricky and awfull. So good luck, I hope I help you with this.