I find rating as the fuel needed for me to give my best. So, I think it depends on the individual more and cannot be generalized.
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People actually put their ratings on their resume.
Competitive Coding is a sports and your name and position in leaderboard is the motivation for most people. Even if competitive Coding is fun , everyone actually cares about their ratings even if they deny it here.
Lol i agree but here’s an AMAZING exception 
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I think focusing on rating is useless, one must focus on the number of problems they solved in a contest and what they have learned from it, rating is just a number what mainly matters is the number of problems solved efficiently and accurately in a given time, though rating gives a measure of performance in contests but competitive programming is not about comparing others by the rating but beating ourselves and improving.
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